Bless and Fendi Bring Ode to Artistic Ingenuity at Design Miami 2023

In the sprawling expanse of Design Miami 2023, a collaboration between Fendi and creative design studio Bless stands out. What initially appears to be an unassuming exhibit unfolds as a carefully crafted masterpiece, rich in hidden intricacies and meticulous artistry.

Desiree Heiss and Ines Kaag, the innovative minds behind Bless, built the installation, Backfrontal, as a groundbreaking departure from conventions in a deliberate fusion of aesthetics that offers the audience an immersive journey into a world where every detail invites exploration.

The installation comprises four double-sided paravents that blend artistry with practicality. Life-size photo documents and graphic coverings reflect Fendi interiors on the front, while intricate utilitarian pieces like seating, tables, and storage—crafted in rosewood by Fendi Casa—are featured on the back. “This side [the back] holds the true richness,” Kaag says.

Among these items are opulent materials incorporated into everyday objects, like spray bottles adorned with furs and leather. It’s a whimsical yet luxurious encounter and a multi-sensory journey into Fendi’s distinctive universe.

Beyond the visual spectacle, the installation weaves a narrative of craftsmanship and community engagement. Heiss and Kaag’s immersion into Fendi’s universe exposed them to the Italian brand more intimately; their encounters with various employees across the company revealed a familial power resonating within Fendi—a spirit they hoped to infuse into the installation.

A creative dialogue

Backfrontal embodies Kaag and Heiss’s design philosophy—an approach that defies categorization and refuses to conform to conventional designer expectations. The two create through dialogue, focusing on self-expression and meaningful communication with the external world.

Reflecting on the evolution of Bless’s design ethos over the years, Heiss says, “It grows older together with us. Initially, we were adamant about avoiding fashion catwalk shows; we wanted to transcend predefined labels—fashion designer, artist, or traditional designer. We refused to confine ourselves to a specific category and instead embraced our unique field of activity.”