Acclaimed the “Dean of American Design” by Architectural Digest, Geoffrey Bradfield’s interior designs have a synergy which reflect his charming wit and inimitable sense of style. His work is easy to recognize. It has a distinctive signature that is elegant and glamorous yet has a whimsical and natural look, and above all, his works possess a unique sense of order and serenity.
Among his many impressive achievements, Bradfield was in recent years awarded the Hyland Award for Design Excellence in 2012, as well as the New York School of Interior Design’s Albert Hadley Lifetime Achievement Award in 2013.
Growing up on a bucolic farm in rural South Africa, young Bradfield was surrounded by the beauty of nature. The family house looked out to the Indian Ocean, flanked by open fields lined with avenues of trees.
“The greatest artist of all is Mother Nature,” he said. “How can one compete with the natural beauty of the sky, the sea? There’s no way. Our human creativity follows second.”
Bradfield believes that simplicity is the key to beauty. Perhaps one of the most iconic spaces that Bradfield has created is White Hall, appropriately named because of his use of white throughout the house. Bradfield’s design of rich and luxurious details, and his ingenious use of mirrors and art add up to a glamorous yet surprisingly fresh atmosphere.
Bradfield was also the mastermind behind the recent décor of the iconic Equinox Resort in Vermont. The heritage hotel has, throughout centuries, hosted many of America’s presidents, such as William Harrison, Ulysses Grant, William Taft, and Teddy Roosevelt.
To every project, Bradfield brings his unique taste, which embodies the finest of old-school charm and a classic contemporary simplicity.
“I think if something is simple and easy to define, it’s beautiful,” he said. “I believe that if one’s work has resonance, it will outlive us.”
Learn more about Bradfield’s personal style in the gallery below.