Strength, mystery, charisma — all quintessentially masculine traits captured in four complex compositions, and the sophisticated, powerful men who represent them.
Men’s fragrance, or cologne requires time, dedication and vision to create. One must craft the essence of a feeling, while captivating perhaps our most memorable sense: smell. Men chosen to represent these scents are a physical manifestation of the feeling, or essence of the fragrance itself.
Ambassador: Johnny Depp
The wilderness of sun-bleached landscapes and raw unbridled masculinity is harnessed in Dior’s aptly-named Sauvage, for which Dior’s perfumer François Demachy is said to have “used man as a starting point”. The visual fits rugged legend Johnny Depp like no other. A zesty hit of Reggio di Calabria bergamot emerges first, followed by the heated tartness of Sichuan pepper and a powerfully woody finish of Ambroxan, derived from rare ambergris.
CHANEL: ALLURE HOMME SPORT
Ambassador: Luke Grimes
The encounter of man and nature is at the base of Chanel’s Allure Homme Sport concept, inspired by the elegant sport of horseback riding. Showcasing young film star Luke Grimes as the face of fresh, modern masculinity, the powerful fragrance combines a vibrant hit of citrus in Sicilian mandarin with the invigorating spiciness of cedar and amber, rounded with subtle musks.
GIORGIO ARMANI: ARMANI CODE
Ambassador: Chris Pine
Giorgio Armani’s first take on the oriental fragrance, Armani Code, blends the energy of fresh lemon and bergamot with a hint of orange blossom and the warmth of soothing guaiac wood and tonka bean. The result is a dark, seductive scent, ideally personified by leading man Chris Pine, chosen by Armani for his sleek sophistication and mysteriously charismatic appeal.
GIVENCHY: GENTLEMEN ONLY ABSOLUTE
Ambassador: Simon Baker
With a name like “Gentlemen Only Absolute”, it is only fitting that Givenchy’s new men’s fragrance be epitomized by blockbuster actor-director Simon Baker: a true gentleman to his core, one of “a new generation of men who know how to play by the rules, but are not afraid to break some”. Opening with cool metallic bergamot, the scent blooms into warm aromatic spices, sandalwood, and vanilla that meld into a dry wood base.
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