A cheery new accessory combined with the sweetness of giving back is the ultimate feel-good formula, and Louis Vuitton hits the mark with #MAKEAPROMISE—a campaign dedicated to UNICEF’s mission of raising awareness and funds in support of the world’s most vulnerable children.
The campaign’s newest chapter brings a touch of much-needed joy and whimsy, in the form of four new colourful versions of Vuitton’s Silver Lockit bracelets, along with the irresistibly cuddly Doudou Louis—the Louis Vuitton for UNICEF teddy bear mascot, brought to life in touchable textile format for the very first time.
Inspired by the tumbler lock that Georges Vuitton invented in 1890, the Silver Lockit was created by the company in 2016 as a symbol of sealing its promise to help children at risk. The 2021 version of the bracelet features the classic padlock as well as the signature LV circular logo in recycled silver, set on a band of organic cotton. The accessory comes in four new spring-ready colour options of pastel blue, pink, celadon green, and black, to be worn solo or stacked in any combination. Meanwhile, the Doudou Louis, also in organic cotton, comes in a spectrum of pastel colours emblazoned with the all-over monogram print, complete with blue embroidered monogram flower eyes.
Both the bracelets and the teddy are collectors’ items, and a testament to Louis Vuitton’s #MAKEAPROMISE mission. One hundred dollars from every new Silver Lockit bracelet’s retail tag of $465 will be donated to UNICEF, as well as $200 from the purchase of each Doudou Louis (retailing for $955). Since the Silver Lockit launch, the campaign has raised nearly $13 million, supporting UNICEF’s global efforts in providing the world’s most vulnerable children with access to water, food, education, and more, as well as the organization’s COVID-19 emergency response, providing critical aid during and after the unprecedented global crisis.
The Silver Lockit bracelets and Doudou Louis are available on louisvuitton.com and in selected Louis Vuitton stores worldwide.