Beauty in Bloom: Dior’s New Prestige Serum
A very special rose blooms at the heart of the latest skincare offering from Dior’s Prestige line.
Harnessing the extraordinary power of the famed Rose de Granville, the new Dior Prestige serum—Le Nectar Premier is a visionary testament to the miracle of nature. Breaking new territory in Dior’s 20-year quest to reverse the signs of aging, the remarkable serum works with the origins of aging and with the Rose de Granville itself.
Le Nectar’s journey began in Normandy, a short distance from Christian Dior’s family villa, where the wild and resilient Rose de Granville blooms twice a year. Cultivated in the Dior rose garden, this exceptional flower has undergone seven hybridizations to become the first-ever cosmetic rose, resulting in its unique molecular richness.
Once a year, on the day that marks the transition from winter to spring, the first buds of the Rose de Granville are carefully hand-picked during their most precious hour. These buds embody the peak of vitality and hold the key to unlock the secrets of youth, according to the brand.