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Backstage for CHANEL’s New Campaign with Sophia Copolla

An Exclusive Look Behind the Scenes

With CHANEL unveiling the 19 Bag ad campaign this year with actresses Margaret Qualley, Taylor Russell, and Marine Vacth, Magnifissance gives you an exclusive behind-the-scenes look at the making of the images. Shot by Steven Meisel, the campaign is directed by Sofia Coppola, daughter of acclaimed movie director Francis Ford Coppola.

The CHANEL 19 Bag, the newest from the house, is named for the year of its creation but also a nod to the ageless 2.55 bag, designed in 1955 by Mademoiselle Chanel. It features a larger quilted pattern than its predecessor, an oversized CC clasp, and a double chain strap.

Chanel handbag
“I love how Steven shoots women and how he has captured each of their personalities, Margaret is exuberant, Taylor is bright and full of energy and Marine is an elusive French beauty,” confides Sofia Coppola. Photography by Jojo Whilden
Chanel Handbag
“The mood of this campaign feels very buoyant, open, and friendly,” says CHANEL muse and Hollywood actress Taylor Russell. “The colours and tones are exceptionally eye-catching and bright and evoke a warmth and playful energy. It makes you want to smile.” Photography by Steven Meisel, Taylor Russel
Chanel Handbag
Photography by Jojo Whilden
“The CHANEL 19 Bag is very cool. I feel slightly cooler when I wear it,” says Once Upon a Time in Hollywood actress Margaret Qualley. “When I grow up, I hope to be as cool as the CHANEL 19 Bag.” Photography by Steven Meisel, Margaret Qualley
Chanel Handbag
Photography by Jojo Whilden
Chanel Handbag
“The CHANEL 19 bag has enough character to remain discreet,” said Marine Vacth. Photography by Steven Meisel, Marine Vacth

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