Van Cleef & Arpels Unveils the Latest Frivole Collection

In its annual tribute to nature, Van Cleef & Arpels presents the exquisite Frivole jewellery collection, a blossoming testament to the brand’s craftsmanship and legacy.

The brand’s flower creations began in 1907 with the Marguerite brooch. Inspired by the freshness of flora, the bouquet theme evolved over the decades, evoking vibrant gardens and the countryside. In the 1940s, heart-shaped petals decorating cigarette cases and pill boxes made their appearance, while the signature corollas of the Frivole creations arrived in 2003.

Continuing the tradition with a fresh aesthetic, the 2024 Frivole collection intertwines rose gold with diamonds in five captivating pieces.

Van Cleef & Arpels infuses its signature brilliance into each creation. One of the brand’s trademark techniques, a mirror polish dating back to the 1920s, is meticulously applied by hand to amplify radiance. Master craftspeople work to maximize the light flow in each piece, enhancing the glow against the skin.