World of Fragrance Awaits at New CHANEL Exhibition
- Text by Kate Missine
- Photos Courtesy of Chanel
Attendees can expect an immersive olfactory journey at Le Grand Numéro de CHANEL, a new exhibition celebrating the art and magic of fragrance.
“The idea is to let yourself indulge in daydreaming, to chart your own path as you travel from one universe to another,” says Thomas du Pré de Saint Maur, CHANEL’s head of global creative resources for fragrance & beauty.
Presented at the Grand Palais Éphémère, the event tells the stories of CHANEL perfume through a mesmerizing, multisensory experience. Visitors smell iconic perfumes and ingredients, explore the emotionally evocative power of scent, and discover the brand’s history with vintage artifacts and art inspired by the legendary CHANEL No.5.
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