Veronica Beard Founders: Icons of Timeless Style

Driven by a wish to revolutionize the fashion landscape, clothing brand Veronica Beard offers a curated ensemble that echoes the multifaceted nature of today’s modern woman.

The dynamic ladies behind this now international sensation are sisters-in-law Veronica Miele Beard and Veronica Swanson Beard, who, despite their success, are just warming up.

“Great clothes give you the confidence to go out and slay your dragons,” Veronica Miele Beard says. “We always say—look good, feel good, do good.”

As creators deeply embedded in their clientele’s lifestyle, the brand’s co-founders understand the need for garments that transition effortlessly from day to night. They began their journey with the Dickey Jacket, a piece created with versatility in mind, travelling from the boardroom to the soccer sidelines.

Their design values, after all, revolve around embracing an enduring yet flexible personal style, encapsulated by their motto, “The uniform for the layered life.”

Veronica Swanson emphasizes this principle, noting that regardless of their location women seek cool classics that can transition throughout the day. At the same time, the two co-founders seek to create lasting items. “We create wardrobe icons that will endure in their closets forever!” Veronica Miele says.

The two Veronicas find inspiration in various sources, drawing particularly from the trend-setting looks of the ‘70s and ‘80s with statement blouses and tailored silhouettes from that era. Their collections reflect a timeless yet vibrant aesthetic deeply rooted in classic American sportswear.