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Jaeger-LeCoultre Celebrates Lunar New Year with New Masterpiece

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The Lunar New Year speaks of fresh starts and new beginnings, but also of an ancient rhythm that has lasted for thousands of years. For legendary watchmaker Jaeger-LeCoultre, the year 2023 marks the unveiling of a new iconic timepiece: the Jaeger-LeCoultre Master Ultra Thin Perpetual Tourbillon Moon.

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Chinese artist Jackson Yee wearing the Jaeger-LeCoultre Master Ultra Thin Perpetual Tourbillon Moon.

The lunar calendar is, as per its name, based on the graceful dance of the moon; and this latest piece captures the mystique of this beloved heavenly body. Powered by a self-winding Calibre 983 mechanism to track time’s passage with precision, the watch spotlights Northern and Southern Hemisphere moon phases on the white dial. The tourbillon is displayed underneath, surrounded by a peripheral date display.  

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The Jaeger-LeCoultre Master Ultra Thin Perpetual Tourbillon Moon

A brown leather strap adds a masculine edge to the softer pink gold case and elongated hands. The timepiece is showcased in Jaeger-LeCoultre’s new campaign, featuring one of its global ambassadors, young Chinese artist Jackson Yee (Yi Yang Qian Xi). 

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With the theme “Moments Made of Gold,” the campaign is shot in a red and gold setting dedicated to the traditional colours of the Lunar New Year and features an oversized Art-Deco-style golden sculpture of the letter ‘M’, which stands for the ‘Master’ in the watch’s name. 

“The New Year is a time for joyful celebration but also for quiet reflection on the golden moments that we’ve already experienced and those we can create in the future,” Yee says. 

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“To me, this watch has special meaning because the moon governs our Chinese New Year but also because its timeless elegance is like an anchor in a world that seems to be spinning faster all the time.” 

“With the change of the year, [the watch] symbolizes the relationship between reality, time and our dreams for the future.”

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