Gift from the Steppe: Oyuna Tserendorj on a Sensory Homecoming via Her Design

Soul. That’s the word that comes to mind when you try to describe Oyuna Tserendorj’s approach to her work, her designs, her manufacturing process, and the very threads of the noble fibres she touches and shapes.

For the Mongolian-born designer, cashmere is an intensely sensory experience. And also something more: a carrier of emotional energy, cultural connection, and spiritual meaning all at once. Based in London’s trendy Notting Hill neighbourhood, Tserendorj’s studio offers creations that are an embodiment of a higher-level connection between the animals that grow the fibre, the herders who tend them, the artisans who craft it, and the customers fortunate enough to wear it.