Time-Honoured Glamour: Fendi Teams Up with Chinese Ethic Tribe
Fendi's ‘Hand in Hand Initiative’ is a masterful fusion of fashion, culture, and craftsmanship
- Text by Charlene Co
- Photos Courtesy of Fendi
The Fendi Baguette handbag has been a fashion icon since artistic director Silvia Venturini Fendi introduced it in the late 1990s. Boldly breaking from the minimalistic trends of the era, the Baguette has since garnered iconic status, commanding a sui generis mystique in the fashion world.
And yet, the “Hand in Hand” initiative elevates this status further. Imagine a handbag painstakingly handcrafted by master artisans from one of China’s most ancient indigenous tribes using centuries-old techniques passed down through generations. This is how Fendi is taking this already emblematic bag into the realm of fine art, a feat only very few in the fashion world have managed to achieve.
Through its “Hand in Hand” initiative, Fendi weaves together its sartorial ingenuity with indigenous crafts from diverse corners of the globe. In the process, each Fendi Baguette transforms into a singular, mesmeric canvas of cultural dialogue.
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