Valentino Paints the Town Red with its 2024 Chinese New Year Collection

Valentino’s signature Rosso Valentino hue takes center stage amid a festive fusion of vibrant reds to herald the Year of the Dragon.

The Valentino 2024 Chinese New Year collection looks to celebrate Chinese culture as it unites the brand’s iconic palette with symbolic festival colors. At the forefront, the captivating campaign highlights its brand ambassadors: Chinese actors Yang Yang and Yang Zi, as they fill vibrant festival lanterns with holiday wishes.

The collection reimagines Valentino classics with the red VLogo as the focal point, paying homage to haute couture and craftsmanship.

A standout red dress and VLogo jacket take the stage in ladies wear, bringing a festive touch to the brand’s timeless designs. Also in play are the season’s must-haves—the Garavani VLogo Signature slingback, Locò mini bag, Locò bucket, and VLogo Moon mini bag, all decked out in the bold Rosso shade.

For gentlemen, the collection brings in a striking pairing of red and beige on the Garavani One Stud sneakers and VLogo tote.

From ready-to-wear to shoes, accessories, and classic bags, Valentino’s Rosso takes the spotlight, ushering in the New Year with auspicious symbolism. In a nod to Chinese tradition, the color palette sets a warm and joyous mood, instilling optimism for the year ahead.