Gucci’s Silk Reverie

Gucci’s enduring love affair with silk spans over three-quarters of a century, beginning in the 1950s with the House’s first foray into silk scarves, inspired by its iconic leather craftsmanship. A pivotal moment came in 1958, when Gucci partnered with a silk producer from Como, Italy, to create a nautical-themed collection that would define the brand’s journey. This collaboration blossomed further in the 1960s with renowned illustrator Vittorio Accornero de Testa, whose vibrant designs transformed the silk scarves into works of art. Accornero’s illustrations brought to life rich themes of flora, fauna, nautical and equestrian motifs—elements that would become integral to Gucci’s timeless identity.

Building on its rich legacy of artistic storytelling and silk craftsmanship, Gucci unveils its new 90 x 90 project, named after the dimensions of its iconic silk twill scarf. For this initiative, the House has invited nine contemporary artists to reinterpret five classic scarf themes: flora, fauna, nautical, equestrian, and the GG monogram. Each of these themes holds deep significance in Gucci’s history—from the legendary Flora scarf, designed in 1966 as a tribute to the Princess of Monaco, to the brand’s equestrian heritage, which inspired the timeless Horsebit design.