A Tale of Two Tiffanys

With its eternally elegant designs, Tiffany & Co. is nothing short of an American legend, with its robin’s-egg blue boxes setting hearts aflutter for decades.

Now, New York City’s gleaming beacon, the Tiffany & Co. flagship store on Fifth Avenue, has been on the receiving end of an extreme makeover, and alongside it is the storied Tiffany Diamond.

The Landmark building that houses the Tiffany & Co. NYC storefront has undergone its first major renovation since its inauguration in 1940, driven by architect Peter Marino.

The three-year-long process prioritized preserving the building’s original structure and signature elements, including the limestone facade and the Atlas statue and clock. The interiors, meanwhile, were entirely reimagined. The redesigned space received a glass-wrapped three-story addition, including a dedicated museum and a private shopping penthouse. At the heart is a magnificent curvilinear staircase, framed with transparent balustrades and angled infinity mirrors inspired by the organic forms of Tiffany designer Elsa Peretti.

Paralleling the Landmark’s overhaul, the famous Tiffany Diamond has also received a fresh new look. The diamond’s new reincarnation forms a stunning transformable pendant and brooch, inspired by Jean Schlumberger’s iconic Bird on a Rock design. Taking over 2,000 hours to craft, the piece gleams with over 75 carats of diamonds and 10 pink sapphires, all individually set to capture the essence of birds in flight.

Taking the spotlight in the Landmark’s reinvented space, the masterpiece is on central display on the store’s ground floor, illuminated by a diamond-shaped skylight.