Louis Vuitton’s Iconic Handbag Takes on a New Flavor: Chocolate

With Easter just around the corner, Louis Vuitton is refreshing the season in the most unexpected way—by giving its iconic handbags a chocolate makeover!

Joining forces with renowned pastry chef Maxime Frédéric, the Maison is unveiling a delectable new collection of Easter chocolates, with the same exquisite attention to detail as its couture creations. The pièce de résistance? The Chocolate Egg Bag—an exceptional gourmet creation inspired by Nicolas Ghesquière’s iconic handbag from the 2019 Spring-Summer collection.

For the very first time, this iconic design gets a sweet twist as a sumptuous chocolate creation. The outer shell, made from rich 70% dark chocolate, is a nod to the luxurious textures of the Madison’s signature leatherwork, while the zipper pulls and handles are molded from velvety 40% milk chocolate. Inside, a heavenly hazelnut gianduja filling reveals itself, delivering a flavor experience as delightful and dazzling as its show-stopping exterior.

Also part of the collection are reimagined Easter eggs in three unique recipes, available in refined three-piece or six-piece sets. The dark chocolate eggs come in two variations: one filled with raspberry caramel and pistachio praline, and the other with velvety caramel infused with Réunion Island’s blue vanilla, paired with crunchy buckwheat gianduja. For milk chocolate enthusiasts, a delicate egg filled with Tahitian vanilla caramel and hazelnut praline promises an indulgent tasting experience.

This exclusive collection will be available for Click & Collect orders starting March 24, 2025, with in-store pickup beginning March 30, 2025.