This year, we could all use extra comfort and positivity, and what says comfort more than a cuddly teddy bear? These whimsical sweethearts aren’t just for kids anymore: look no further than Max Mara’s adorable mascot, Max the Teddy, for this childhood favourite, all grown up! The look inspires a festive range of wintry goods, all in soft, huggable teddy fabric in three signature colours (snowy white, camel, and geranium red).