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Rihanna Shines as New Face of Dior’s J’adore Campaign

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When selecting the new face of its iconic golden elixir, J’adore, Dior looked for “a dazzling and remarkable beauty” and found its inspiration in Rihanna. The music and fashion icon, a long-standing fan of the fragrance, is officially taking on the role of the new muse of J’adore.

In a stunning campaign shot by her longtime collaborator, renowned photographer Steven Klein, Rihanna’s appearance marks a significant moment for Dior as it celebrates the essence of J’adore and its significance for women over the past 25 years. 

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Set against the opulent backdrop of Versailles, Rihanna’s photoshoot perfectly captures the essence of J’adore—a blend of elegance, strength, and individuality. The singer radiates in the redesigned necklace and dazzling gown adorned with delicate sequins by Dior’s new artistic director Maria Grazia Chiuri.

The new video campaign for J’adore featuring Rihanna has now been released. Poised to redefine the perfume’s legacy, the collaboration infuses the brand with a fresh, modern perspective while keeping true to its golden heritage.

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