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Mediterranean Villa Host CHANEL Spring-Summer Collection

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Nestled in the hills of the French town of Hyères along the Côte d’Azur, villa Noailles was Virginie Viard’s inspiration for CHANEL’s Spring-Summer 2024 Ready-to-Wear collection.

Built for art patron couple Charles and Marie-Laure de Noailles, and based on a voluminous, light-drenched concept, the modernist villa was designed by architect Robert Mallet-Stevens in 1923.

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Villa Noailles served as inspiration for Virginie Viard’s CHANEL Spring-Summer 2024 Ready-to-Wear collection.

The grounds, with terraced gardens, cubist landscaping, and sunken flower beds, inform the collection’s key elements—a dynamic interplay of light, colour, and geometric patterns. Lines, patchworks, checks, and stripes play together in lighthearted harmony.

“Sophistication and informality, the tweed throughout the collection, sportswear and lace: I tried to bring one thing and its opposite together in the coolest way possible,” Viard says. “And the gardens and swimming pool of the villa Noailles, that exceptional setting, lend themselves to that rather well.”

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Amid the laid-back air of the breezy Mediterranean coast, striped Bermuda shorts, babydoll dresses, and striped terry cloth convey the effortless joie de vivre of carefree summer days.

A bright colourful palette features on everything from evening dresses to neoprene suits with multicoloured tweed and floral motifs, alongside the sheer organza of petticoats and bra tops.

Order the Magnifissance print edition to read the full story.

This story is from Magnifissance Issue 124

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