Jaeger-LeCoultre’s Newest Perfume: A Dance of Time and Fragrance

Precision, balance, and the skilful interplay of tradition and innovation are the cornerstones of fine watchmaking—qualities that Jaeger-LeCoultre, one of Switzerland’s most renowned names in horology, knows better than most. Now, the Swiss manufacturer is taking its craft into bold new territory: the world of perfumery.

Jaeger-LeCoultre’s new collaboration with French perfumer Nicolas Bonneville marks the latest chapter in its Made of Makers program—an initiative designed to bridge disciplines by inviting artists from diverse fields to reinterpret Jaeger-LeCoultre’s values through their unique crafts. Past collaborators have included figures from music, gastronomy, and contemporary art. This partnership with Bonneville speaks to the intrinsic connection between horology and perfumery, both grounded in a rich legacy of craftsmanship passed down through generations of skill and know-how.